Resources & Insights

Despite Clay's impressive growth and partnerships, its $1.25B valuation on $30M ARR raises serious doubts about sustainability, drawing parallels to past overhyped tech valuations like Hopin.

Moving from account-level intent to contact-level intent is like upgrading from a vague treasure map to a GPS-guided hunt—B2B teams finally know who to target and why, instead of just guessing.

Contact-level technographics and expertise mapping redefine how organizations selling to engineers and developers identify, score, and prioritize accounts by revealing the true depth of opportunities within technical teams.

Champion identification is the process of finding and empowering advocates within target accounts who can drive adoption, shorten sales cycles, and open new opportunities by leveraging their influence, engagement, and alignment with your solution's value.

Clay’s $1.3B valuation is a testament to their GTM brilliance, leveraging focused ICP targeting, community-driven growth, and product-led strategies to achieve explosive revenue growth. However, reliance on low-margin, pass-through revenue and episodic use cases raises significant questions about the sustainability and scalability of their business model, suggesting their valuation may be driven more by market hype than fundamentals.

Like a fortune teller at your local carnival, 3rd party intent data providers deserve some scrutiny. We examine the overhyped promises of third-party intent data platforms and look for alternatives.

Traditional job titles are no longer sufficient for identifying the right contacts in ABM strategies. They often miss key stakeholders and fail to provide the context needed for effective outreach. Tagging solves this by going beyond titles, leveraging account signals like responsibilities, skills, initiatives, and behaviors to identify more relevant contacts and provide richer insights.

LeadGenius revolutionizes ABM and pipeline strategies by using advanced tagging to uncover deeper insights, identify more contacts, and deliver higher-quality data compared to traditional providers like ZoomInfo. A recent audit demonstrated LeadGenius' unmatched data accuracy, enrichment capabilities, and long-term cost efficiency, proving that tailored, context-rich data is key to achieving better ROI and sustained success in global marketing efforts.

"I don’t have generic lists. What I do have are a very particular set of skills. Skills I’ve acquired over a very long career. Skills that make me a dream for marketers like you and a nightmare for prebuilt data providers."

Traditional industry codes and job titles are obsolete in today’s hyper-personalized B2B marketing landscape, and true success now hinges on precision segmentation through bespoke insights, focusing on business models, jobs to be done, and expertise.