How LeadGenius Tagging Transforms ABM Playbooks and Pipeline Strategies

When it comes to Account-Based Marketing (ABM) and pipeline management, the quality of your data isn't just a detail—it's the whole game. Accurate, enriched, and actionable data allows marketing teams to target the right accounts and contacts with precision, ensuring every interaction moves the needle. That’s where LeadGenius Tagging shines. By layering account signals, enrichment capabilities, and a tailored approach to data curation, LeadGenius enables marketing teams to find better contacts, identify more opportunities, and achieve greater ROI compared to generic data providers like ZoomInfo.

Let’s unpack how LeadGenius delivers unmatched results, starting with insights from a recent audit comparing data from LeadGenius and ZoomInfo.

Tagging: Turning Data Into Actionable Insights

LeadGenius Tagging isn’t just about categorizing data—it’s about surfacing insights that marketers can act on immediately. Tags such as strategic hires, new funding rounds, technology installs, and location expansions provide a 360-degree view of your target accounts. By identifying these high-value signals, LeadGenius empowers ABM playbooks to:

1. Pinpoint High-Propensity Accounts: With enriched insights, you can prioritize accounts likely to convert, ensuring your sales team spends time on the best opportunities.
2. Enhance Personalization: Knowing a prospect’s latest moves—like a new product launch or a strategic hire—means your messaging is tailored, timely, and impactful.
3. Expand Reach Strategically: By surfacing additional contacts tied to target accounts, LeadGenius allows you to map organizational hierarchies and increase your engagement potential.

In comparison, generic data providers often miss these nuanced signals, leaving ABM campaigns blind to critical account changes and limiting their effectiveness.

Recent Data Audit: The True Cost of Ownership

A head-to-head audit of over 20,000 records from LeadGenius and ZoomInfo revealed stark differences in performance, highlighting why LeadGenius is the smarter investment:

1. Match Rates That Drive Results

• LeadGenius Contact-to-Company Match Rate: 94%
• ZoomInfo Contact-to-Company Match Rate: 76%

What does this mean? With LeadGenius, nearly every contact is accurately tied to the correct company, minimizing wasted outreach and ensuring your team connects with decision-makers.

2. Email Accuracy That Builds Trust

• LeadGenius Verified Email Accuracy: 89%
• ZoomInfo Verified Email Accuracy: 54%

Bad emails don’t just hurt your sender reputation—they waste time and opportunities. LeadGenius ensures your campaigns land in the right inboxes, increasing engagement and efficiency.

The Efficiency Multiplier: Time Is Money

ZoomInfo’s data deficiencies mean your team spends more time validating contacts, chasing dead ends, and dealing with operational headaches. By contrast, LeadGenius’s higher enrichment rates and intuitive platform save countless hours, enabling your team to focus on building relationships and closing deals.

Enrichment Results from the Audit:

• LeadGenius: 63% enrichment rate, successfully enriching 22,000 brands from 35,000 records.
• ZoomInfo: 29% enrichment rate, covering only 28,000 brands out of 96,000 records.

This means LeadGenius achieved superior results with fewer records, maximizing efficiency and minimizing waste.

Why Marketers Need Ownership of Their Data

One of the biggest pitfalls of using ZoomInfo is their leased data model. If your contract ends, you lose access to the data you’ve built campaigns around—a huge risk for any ABM strategy.

With LeadGenius, you own your data outright. This guarantees continuity, reduces long-term risk, and allows for better integration into your CRM and marketing automation tools.

Data Coverage That Powers ABM Success

The secret to effective ABM lies in comprehensive data coverage. LeadGenius combines its Tagging capabilities with superior match rates to deliver:

• Broader and deeper account mapping: See every contact that matters within your target organizations.
• Dynamic account signals: Stay updated on funding rounds, new hires, and growth insights.
• Global coverage: Whether you’re targeting accounts in the US, LATAM, or EMEA, LeadGenius provides consistent, actionable data tailored to your needs.

In contrast, ZoomInfo often leaves gaps in coverage, forcing your team to work harder just to fill in the blanks.

ROI That Speaks for Itself

Despite its higher upfront cost, LeadGenius delivers significant savings when considering the total cost of ownership. The audit found that LeadGenius’s accuracy-adjusted costs were 48% lower than ZoomInfo’s when accounting for operational inefficiencies, bad data, and wasted time.

Why Marketers Can’t Afford to Settle

Your ABM playbook and pipeline strategy depend on more than just raw data—they require insights that align with your objectives, enhance personalization, and drive meaningful outcomes. With LeadGenius, you’re not just getting data; you’re getting a partner dedicated to helping you succeed.

When the stakes are this high, don’t trust a generalist. Choose LeadGenius and unlock the full potential of your ABM strategy.