Resources & Insights

Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overflow, and Kaggle, and enabling hyper-personalized engagement based on real-world coding activity.

AI is killing email marketing and Live in Person Events are so Back.

Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive better ROI from roadshow events.

Tagging is the next evolution of B2B sales intelligence, moving beyond static job titles to identify real decision-makers and influencers based on expertise, engagement, and industry signals.

Selling to franchise networks presents a massive opportunity for multi-location deals but also significant challenges in data fragmentation and entity resolution, requiring AI-powered tools to accurately map ownership groups, prioritize high-value accounts, and streamline sales efforts for scalable revenue growth.

The shift from activity-driven to focus-driven sales KPIs emphasizes quality over quantity, prioritizing intentional, outcome-oriented work to drive better results and improve both efficiency and the buyer experience.

Despite Clay's impressive growth and partnerships, its $1.25B valuation on $30M ARR raises serious doubts about sustainability, drawing parallels to past overhyped tech valuations like Hopin.

Moving from account-level intent to contact-level intent is like upgrading from a vague treasure map to a GPS-guided hunt—B2B teams finally know who to target and why, instead of just guessing.

Contact-level technographics and expertise mapping redefine how organizations selling to engineers and developers identify, score, and prioritize accounts by revealing the true depth of opportunities within technical teams.

Champion identification is the process of finding and empowering advocates within target accounts who can drive adoption, shorten sales cycles, and open new opportunities by leveraging their influence, engagement, and alignment with your solution's value.