Resources & Insights

Tagging contacts based on responsibilities, technologies, and account signals outperforms traditional job titles by expanding reach, improving personalization, and mapping the full buying committee for ABM success.

Snowflake’s $900M outbound-driven ARR surge in 2024 reveals the power of signal-based GTM strategies—where dynamic lead scoring, unified teams, and AI-assisted personalization drive precision, not volume—and shows how teams of any size can replicate this playbook with the right data infrastructure.

As antitrust rulings, AI disruption, and shifting user behavior erode the dominance of Google and Meta, marketers must pivot toward decentralized discovery, channel diversification, and signal-powered custom data strategies to stay competitive in the new era of GTM.

Cold email isn’t dead, but in a world of smarter buyers and stricter filters, success now demands hyper-targeted signals, clean data, and messaging that earns attention—not automation that demands it.

AI and large language models are transforming how financial institutions engage with the SMB market by surfacing real-time business signals that reveal growth, risk, and opportunity at scale.

The article reveals that while Clay offers flexible data enrichment, its true cost—including credit pricing, hidden management overhead, and operational complexity—can exceed expectations, whereas LeadGenius delivers similar or better results with lower costs, less hassle, and built-in data refreshes.

Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:

The era of browser-based scraping and sales extensions is collapsing as LinkedIn and Google enforce stricter platform rules, forcing revenue teams to rethink their data strategies around compliance, sustainability, and long-term resilience.

In today's competitive B2B sales environment, evaluating direct dial providers requires a structured approach focused on accuracy, coverage, and cost-efficiency. This guide outlines seven essential steps to effectively assess provider.

By mapping engineers with skills like Airflow, ETL, and Data Engineering, a leading SaaS company redefined its TAM and tripled pipeline by targeting accounts with real technical readiness—not just impressive job titles.