Resources & Insights

Traditional industry codes and job titles are obsolete in today’s hyper-personalized B2B marketing landscape, and true success now hinges on precision segmentation through bespoke insights, focusing on business models, jobs to be done, and expertise.

Customer Success teams are an untapped goldmine for revenue growth, yet they are often overlooked when it comes to data tooling. By equipping these teams with tools like LeadGenius, companies can prevent churn, maximize account penetration, and build deeper relationships, turning existing customers into exponential growth engines.

Square has quietly emerged as one of the most impactful unofficial incubators of the last 15 years, fostering a culture of innovation, empowering entrepreneurs, and giving rise to an influential network of alumni reshaping industries across the globe.

Building an effective Target Account List (TAL) is critical for aligning sales, marketing, and operations to drive growth and precision in 2025. By leveraging advanced tools like LLMs and LeadGenius, companies can transform their TAL into a dynamic blueprint enriched with real-time insights, actionable tags, and tailored strategies to win high-value accounts.

The return-to-office (RTO) movement is reshaping the economy, shaking up hiring trends, and reviving industries that thrive on in-person work, like catering, office security, and direct mail. While businesses see RTO as a catalyst for growth and productivity, workers are bracing for the loss of flexibility, autonomy, and the remote-first life they fought to normalize.

Traditional industry classifications are outdated and fail to capture the nuances that truly matter for sales and marketing teams. The future of targeting lies in understanding a company’s business model—how they operate, sell, and reach customers—offering deeper insights that drive precision, personalization, and real results.

Why databases in a traditional sense are going the way of the dodo bird.

AWS re:Invent is more than a tech event; it’s a high-stakes investment in visibility, pipeline, and prestige. We break down the economics from a first class vendor who pulls out all the stops.

How do we level up our data practices to maximize ROI from Events and Conferences.