Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy

Global data must be regionally tuned to drives results

Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 37 countries and combining real-time AI-driven data curation with regional expertise, LeadGenius helps companies navigate complex privacy laws, cultural nuances, and local data sources to target the right accounts with precision.
LPG Strategy
Article

Databricks Didn’t Just Buy Neon for the Tech — They Bought the Talent

Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics reveal exactly why.
LPG Strategy

Should You Outsource Your SDR Function? A Brutally Honest Guide for Lean GTM Teams

Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works, when it doesn’t, and what elite agencies do differently. It’s a reality check for revenue leaders chasing pipeline growth through external SDRs.
LPG Strategy

The AI 1000 Elite: 20 Practitioners You Should Know

We picked 20 of the most elite AI minds out of the AI 1000 to create an even more elite list.
LPG Strategy

Contact Behavioral Intelligence: The Quiet Layer That Could Redefine How We Sell

Contact Behavioral Intelligence is the real-time layer that bridges static enrichment with active buyer intent, helping GTM teams engage leads based on behavior, timing, and motion—not just fit.
LPG Strategy
Article

The Martech Extinction Event Is Coming — And You’re Probably Not Ready

The martech industry is heading toward an extinction-level shakeout, as bloated legacy platforms like Outreach and Salesloft struggle to adapt to a world where signal-driven, AI-native, composable tools are rapidly replacing traditional email-centric, feature-stuffed software.
LPG Strategy

Stop Losing Revenue to Dirty Data: How Smart Companies Are Beating B2B Data Decay

B2B data decays faster than most revenue teams realize—but the smartest companies are now fighting back with automated enrichment, real-time contact monitoring, and technographic targeting that keeps every channel pipeline-ready.
LPG Strategy
Article

LinkedIn Has a Bot Problem — And It’s Killing the Golden Goose

LinkedIn is facing a credibility crisis as bots, fake accounts, and automated outreach overwhelm users with noise, eroding trust and diminishing the platform’s value for legitimate business professionals.
LPG Strategy
Article

Signal-Based Selling: How AI is Rewiring Outbound and ABM for Revenue Teams

AI-powered signal-based selling is transforming outbound and ABM by enabling revenue teams to prioritize and personalize outreach in real time based on high-intent behavioral, product, and market triggers.
LPG Strategy
Article

The Old Way Won’t Work Anymore: Why Selling to Engineers Demands a Different Kind of Data

Traditional ABM tactics fail with technical audiences; to win developer mindshare today, companies need real-time, contact-level technographics that map skills, contributions, and actual builder behavior — not just job titles and firmographics.