Marketing

Results

The results exceeded CDK's expectations:

• High Accuracy: LeadGenius consistently delivered contact data with over 85% accuracy. This was a significant improvement over the industry standard, where actual accuracy often falls short of claims.
• Manual Rechecks: LeadGenius's commitment to quality included manually rechecking data to further increase accuracy, ensuring that campaign funds were not wasted on incorrect prospects.
• Enhanced Campaigns: With cleaner and more accurate data, CDK's marketing, sales, and customer service campaigns saw improved targeting and efficiency, leading to better outcomes and ROI.

By leveraging LeadGenius’s expertise in data cleansing and sourcing, CDK Global has significantly enhanced the accuracy of its contact data. This improvement has led to more successful and cost-effective campaigns, driving better engagement, higher conversion rates, and ultimately, improved business outcomes. The partnership with LeadGenius has been instrumental in optimizing CDK’s marketing, sales, and customer service efforts, ensuring that they can target the right prospects with precision and confidence.

Results and Impact

The partnership between Oasis Marinas and LeadGenius yielded impressive results:

• Increased Email Deliverability:
  • The accurate contact information provided by LeadGenius led to a significant increase in email deliverability rates.
  • This ensured that Oasis Marinas' messages reached more property owners, enhancing their outreach effectiveness.
• More Meetings Booked:
  • With reliable data and improved email deliverability, Oasis Marinas was able to book more meetings with potential clients.
  • The increased engagement helped Oasis Marinas expand their client base and grow their business.
• Time Savings for Sales Team:
  • By outsourcing the time-consuming task of data hunting to LeadGenius, the sales team at Oasis Marinas could focus on high-value activities such as engaging with potential clients and closing deals.
  • This led to increased efficiency and productivity within the sales team.

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• Increased Sales Efficiency: The integration led to a 30% increase in sales efficiency due to better-targeted outreach and optimized territory planning.
• Higher Conversion Rates: Personalized marketing efforts resulted in a 25% increase in conversion rates.
• Improved Data Quality: The comprehensive data from LeadGenius and Enigma significantly improved the quality and reliability of customer insights, leading to more informed decision-making.

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• The conversation rate soared to 8 conversations per 60 dials, a substantial increase from the previous rate.
• The efficacy of these conversations also improved, with 3 booked meetings resulting from every 20 conversations—a testament to the quality of leads and data provided by LeadGenius.

• Target SMB e-commerce companies with unprecedented precision.
• Allocate resources more effectively, eliminating guesswork.
• Foster growth in the LATAM e-commerce ecosystem by connecting with a broader range of sellers.

• Streamlined AE research saving 10 days each quarter per rep
• Improved data completeness and accuracy on 80% of named accounts nominated for enrichment

• 62% increase in their contact to account coverage
• Improved MQL to SQL rates by 29%
• Identified Millions of Influencers at public school districts across the US

• Improved Contact to Account match rates by 85%
• Enabled Marketing team to run highly specialized campaigns based on Practitioners' specialties and size of clinics
• Uncovered data on hospital bed counts that allowed for better territory planning

• Grew B2B customer base 5X.
• Success in Enterprise Product led to acquisition by Square

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• 85% full coverage account data in 6 months.
• 2X growth in customer base across US, EU and Asia
  Pacific.

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• Delivered over 100,000 influencers
• Directly generated over $3M in first 120 days

• $60K data savings in the first year.
• Scaled team from 1 to 15 sales reps.

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• Produced franchisee lists organized by mutual ownership groups for greater territory planning and ABM execution.
• Improved outbound success rate by 38% due to better contact coverage and entity resolution.

• Improved rep efficiencies by 28%
• Saved 3,714 man hours by having LeadGenius enrich 6,895 accounts with 32,513 contacts

• Generating over $1.5M in sales-accepted pipeline
• Providing executive direct dials that resulted in closing one of FinancialForce’s largest new customers
• 18 additional early-stage opportunities

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• SDR time spent prospecting was reduced by 80%
• 365,000 Quick Service Restaurants we identified with Contact Details
• 250% increase in positive response rates due to scaled personalization

• Over 1 Million Amazon Sellers identified
• 3X New Seller creation rate compared to baseline

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• 3x the number of meetings than the traditional outbound motion
• 35-40% meeting conversion rate

• 95% successful delivery rate
• 209% sales opportunity generation
• $160K+ saved in return shipping/restocking

• 35,000 net new accounts
• 73% enrichment rate

• 4,521 Records delivered
• 35% of contacts identified as left the account
• Increase upsell and cross sell opportunities
• Improve response rates

• 35% of contacts identified as left the account
• Vastly improved account ID. Account insights for scoring where none existed before.

• 100% sales focus on verified and prioritized target merchants
• $3M in opportunities in the first 90 days
• 220% of quota in Brazil in first year

• 2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer
• Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without
• Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time

• Accelerated sales pipeline . New logos were closed as quickly as 14 days of data deliveries
• Increased coverage. High value target accounts were enriched with key personas that were previously missing.
• 190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth.