Transaction Data with Enigma and LeadGenius to power eCommerce targeting

‍Client Overview

A leading eCommerce platform and a prominent payments company sought to optimize their go-to-market strategies by leveraging comprehensive SMB and transaction data. Their goals included improving territory planning, account scoring, growth indication, and sales outreach.

Challenges

1. Data Fragmentation: Integrating data from multiple, diverse sources to create a unified view of each SMB.
2. Entity Resolution: Accurately identifying and linking records referring to the same entity across different platforms.
3. Scalability: Handling large volumes of data efficiently for ongoing insights.

Solutions and Implementation

1. Bespoke Data Sets with LeadGenius

• Custom Data Crawling: LeadGenius collected detailed SMB data, including technographics, firmographics, hiring trends, and growth indicators from over 40 million websites.
• Unified Profiles: By using various digital breadcrumbs (e.g., email addresses, social media profiles), LeadGenius created accurate and comprehensive customer profiles.

2. Advanced Data Integration with Enigma

• Transaction Data Insights: Enigma provided deep insights into SMB purchasing behaviors and payment patterns.
• Data Enrichment: Enigma's capabilities filled gaps in the data, offering a complete view of each SMB's operations and financial health.

3. Enhanced Go-To-Market Strategy

• Territory Planning: The unified data allowed for more accurate market segmentation, optimizing resource allocation.
• Account Scoring: Growth indicators and transaction data were used to develop a robust account scoring model, prioritizing high-potential leads.
• Personalized Outreach: Detailed customer profiles enabled highly targeted and personalized marketing campaigns, improving engagement and conversion rates.

Results

• Increased Sales Efficiency: The integration led to a 30% increase in sales efficiency due to better-targeted outreach and optimized territory planning.
• Higher Conversion Rates: Personalized marketing efforts resulted in a 25% increase in conversion rates.
• Improved Data Quality: The comprehensive data from LeadGenius and Enigma significantly improved the quality and reliability of customer insights, leading to more informed decision-making.

Conclusion

Using the powerful combination of LeadGenius and Enigma, eCommerce and payments companies can build complex, bespoke data sets that drive go-to-market excellence. This integration not only enhances territory planning and account scoring but also supports growth indication and effective sales outreach, ultimately leading to superior business outcomes.

For more information, explore our resources: LeadGenius Resources

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