Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive better ROI from roadshow events.
In today’s compliance-driven marketing landscape, services like LeadGenius' Global Contact Activation help marketers navigate stringent privacy regulations by providing fully compliant, opt-in contact data across the entire funnel—from awareness to conversion—ensuring legal protection and sustainable lead generation