LeadGenius vs Zoominfo

Prebuilt databases like ZoomInfo and Apollo struggle with outdated, generalized data models that lack the industry-specific, agile, and personalized insights necessary for modern sales and marketing success, making bespoke data solutions essential for precise targeting and engagement.

In the piece we examine the hidden cost of ownership of Zoominfo based on data pulled from a mutual customer who has evaluated 10's of thousands of records side by side to provide a never before seen picture of the real cost of data.

How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with data inaccuracies—such as the need for extensive post-processing, deduplication, and corrections—quickly add up, making it a more expensive choice in the long run.

We share a recent customer data audit and discuss the potential alternatives to accepting the status quo.

If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo

Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits

ZoomInfo case is a watershed moment in data privacy dialogue. Intersection of data innovation, & privacy will remain a battleground, with regulations like CCPA.