Traditional ABM tactics fail with technical audiences; to win developer mindshare today, companies need real-time, contact-level technographics that map skills, contributions, and actual builder behavior — not just job titles and firmographics.
The shift from static databases like ZoomInfo and Apollo to real-time, custom data solutions is essential for modern revenue teams to stay competitive and build sustainable growth engines in an increasingly dynamic market.
Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits