CRM Hygiene

Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue engine over time.

We apply the lessons from the 90's comedy classic "Tommy Boy" to the modern data space.

We share a recent customer data audit and discuss the potential alternatives to accepting the status quo.

As Hubspot becomes and Adult, we look back on the 18 years that formed this emerging Titan in the Revenue space and what's ahead.

Are we seeing the end of the "growth at all costs" model within the SaaS world?

LinkedIn Sales Insights will no longer be available from December 31, 2024. What are people doing who previously used this tool to track account data & insights

General Data Protection Regulation changed global data privacy, enhancing data practices, reshaping legal frameworks, consumer expectations & business strategy.

How to navigate the National DNC list and still hit outbound targets. Learn the strategies to comply with DNC regulations while maximizing your outreach success

Explore how engagement metrics, performance marketing & data enrichment drive Product-Led Growth, enhancing UX, boosting conversions & optimizing SaaS marketing

Enhance your Rev Ops strategy with our guide on data management. Learn about data warehousing, privacy, security, integration, & governance to boost efficiency.

Prioritize Account Qualified Leads AQLs, maintain data hygiene for operational efficiency, avoid data overload, and enhance decision-making in sales & marketing

E-commerce sales and marketing face unique challenges, requiring deeper understanding, improved data gathering, and analysis to engage in the dynamic landscape.

Explore B2B sales strategy in Culinary Secrets for a Robust Sales Strategy, tackling data decay. Learn how audits, validation tools & ownership boost CRM leads.

How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.

Why are government contacts so difficult to find and what tools exists to build data on the public sector

This article discusses SDRs role in sales strategy, inefficiencies in the research process & centralized data gathering to boost productivity & lead generation.

Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.

Why should you own your data acquisition funnel? Discover essential insights on B2B data collection & elevate your business with our expert advice. Explore now!

Salesforce infrastructure and Revenue Operations, businesses often find themselves in need of specialized talent.

We explore the growing Intricacies of Data Hygiene best practices when maintaining SMB data in a CRM or MAS.

The article elaborate importance of maintaining data hygiene in CRM & MAS systems, job mobility, data management, marketing efforts, and email spam restrictions

Lowering Email Bounce Rates: A Guide to Maximizing ROI from Email. Email bounce rates, often overlooked, impact deliverability & ROI. Hard bounces are permanent

Explore the Power of Email Persistence: Bumps Success Rate by 32% Persistence pays off in sales outreach. Discover the surprising efficiency of repeated efforts

Exploring What is Email Retargeting? Larger Sales Pipelines & Closed Deals with Email Retargeting. Strategic marketing approach targeting specific interactions.

Exploring customer Retention Mandatory- Sustainable Growth in B2B SaaS, linchpin for revenue, and the vital role of custom B2B data sets in building strategies.

Exploring revitalize Your CRM: The ROI of B2B Data Enrichment & Decay and mitigating data decay. Impacting inbound marketing ,and lead generation effectiveness.

Exploring have you turned your sales team into data janitors? Investing in sales enablement tech is common. LeadGenius emphasizes quality data, and boosting ROI