Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:
In today's competitive B2B sales environment, evaluating direct dial providers requires a structured approach focused on accuracy, coverage, and cost-efficiency. This guide outlines seven essential steps to effectively assess provider.