Resources & Insights

The classic tradeoff of good, fast and cheap has plagued marketing and data dependent teams for decades. Finally we have a solution to this age old data quagmire.

This article explores common mistakes made by GTM teams in the modern era of signal selling and account segmentation, highlighting the importance of real-time data, precise targeting, team alignment, and personalized messaging to improve sales and marketing effectiveness.

Learn how lead enrichment improves prospect quality and supports lead generation, demand generation, and personalized campaigns.

Leveraging data signals like new hires, funding events, and product launches allows sales teams to tailor their approach for selling sophisticated solutions, ensuring their outreach is timely, relevant, and aligned with prospects' immediate needs.

Prebuilt databases like ZoomInfo and Apollo struggle with outdated, generalized data models that lack the industry-specific, agile, and personalized insights necessary for modern sales and marketing success, making bespoke data solutions essential for precise targeting and engagement.

Selling to higher ed can be tricky. What the the best tricks to hitting quota in this public sector industry.

How a sales rep tool a successful pilot and threw a deal down the drain.

The increasing rivalry between Salesforce and HubSpot is now reflected in their overlapping user conferences, with both companies battling for attention and dominance in the CRM and marketing automation space.

ZoomInfo's fall from dominance stems from outdated static data models, aggressive renewal tactics, and rising competition from real-time, customized data providers like LeadGenius and Clay, who offer businesses more dynamic, precise insights.

The article highlights the critical role of high-quality data in enhancing sales performance through accurate targeting, cross-selling, personalized customer relationships, and reliable sales forecasting, while also offering strategies to mitigate the negative impacts of poor data quality.