Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Untouchable: How to Navigate Around Hadrian’s Wall

Exploring untouchable: how to navigate around hadrian’s wall. Levitt's critique of sales, remains relevant. Sales and technology thrive, but the focus on values
LPG Strategy
Podcast

B2B Data: Scarcity, Abundance to Blindness and What’s Next

Exploring b2b data: scarcity, abundance to blindness and what’s next. Join Mark Godley Theresa Kushner in dynamic discussion covering GDPR, Cambridge Analytics.
LPG Strategy
Article

5 Factors for Successful Sales Follow Ups

Exploring 5 factors for successful sales follow ups. Improve Your Sales Follow-Up and Close More Sales With Growth Automation. Download Flow LeadGenius Today!
LPG Strategy
Podcast

What’s Product at a Data Company?

Exploring what’s product at a data company? Mark Godley and Brett McBee-Wise, VP of Product at LeadGenius, explore the intricacies of product management. Learn!
LPG Strategy

Stop Flooding Your Sales Team, Control the Flow with Quality Leads

Exploring stop flooding your sales team, control the flow with quality leads. Recent storms in Northern California sparks thoughts on flood prevention at work..
LPG Strategy

The Problem With Scale: Inbound vs. Outbound Marketing

Exploring the problem with scale: inbound vs. Outbound marketing. B2B growth demands a balanced strategy, integrating inbound & outbound tactics for scalability
LPG Strategy
Guide

Simple LinkedIn Targeting Within Your Reach

Exploring Simple LinkedIn Targeting Within Your Reach. Find ideal customers in your network & build high-performing email campaigns using LinkedIn data formula.
LPG Strategy
Article

Not All Intent is Intentional

Exploring Not All Intent is Intentional. The evolution from 'predictive analytics' to 'intent' in B2B marketing has matured, to avoid buying a black box. Learn!
LPG Strategy
Article

Lead Monitoring: Uncover High Value Leads from Your Existing Data

Exploring lead monitoring: uncover high value leads from your existing data. Before buying more data, and consider reigniting conversations with untapped leads.
LPG Strategy

Evolution of B2B Data and Why Marketers Need Personalized Data

Evolution of b2b data and why marketers need personalized data. B2B data evolution is marked by personalized insights. analog to automated marketing strategies.