The increasing rivalry between Salesforce and HubSpot is now reflected in their overlapping user conferences, with both companies battling for attention and dominance in the CRM and marketing automation space.
Following Salesforce's first quarterly earnings miss since 2006, we explore shifts in the SaaS industry, and why big corporations are targeting smaller markets.
Salesforce's rebranding of Pardot to Marketing Cloud Account Engagement blurs platform distinctions, complicating decisions and leading to suboptimal investment
Establishing SDR teams & cold email campaigns, known as Predictable Revenue 1.0, were pivotal in Salesforce's rise. AI & Account-Based Marketing are now central
The power of opportunity attribution: Step-by-step guide on Precision Data Platform by LeadGenius. Optimize sales and marketing efforts with actionable insights