Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Unlocking the Franchise Opportunity: How Revenue Operations Can Tackle the Challenges of Selling to Franchisors and Franchisees

Selling to franchise networks presents a massive opportunity for multi-location deals but also significant challenges in data fragmentation and entity resolution, requiring AI-powe...
LPG Strategy

The Law of Sales Activity is Broken: Welcome to the Age of Sales Focus

The shift from activity-driven to focus-driven sales KPIs emphasizes quality over quantity, prioritizing intentional, outcome-oriented work to drive better results and improve both...
LPG Strategy

Clay’s Billion-Dollar Valuation: Hype or the Future of the Data Space

Despite Clay's impressive growth and partnerships, its $1.25B valuation on $30M ARR raises serious doubts about sustainability, drawing parallels to past overhyped tech valuations ...
LPG Strategy
Guide

The Shift from Vague Maps to Precision Navigation: Why Contact-Level Intent is the Future of B2B Data

Moving from account-level intent to contact-level intent is like upgrading from a vague treasure map to a GPS-guided hunt—B2B teams finally know who to target and why, instead of j...
LPG Strategy
Article

Unlocking the Potential of Contact-Level Technographics and Expertise Mapping for Engineering and Developer-Focused Sales

Contact-level technographics and expertise mapping redefine how organizations selling to engineers and developers identify, score, and prioritize accounts by revealing the true dep...
LPG Strategy
Guide

How Champion Identification Drives B2B Success

Champion identification is the process of finding and empowering advocates within target accounts who can drive adoption, shorten sales cycles, and open new opportunities by levera...
LPG Strategy
Article

Clay's Valuation: A Closer Look Behind the Hype

Clay’s $1.3B valuation is a testament to their GTM brilliance, leveraging focused ICP targeting, community-driven growth, and product-led strategies to achieve explosive revenue g...
LPG Strategy
Article

3rd-Party Intent Data: A Broken Promise or Just the Wrong Lens?

Like a fortune teller at your local carnival, 3rd party intent data providers deserve some scrutiny. We examine the overhyped promises of third-party intent data platforms and look...
LPG Strategy

Why Tagging Outperforms Simple Titles in ABM Methodologies

Traditional job titles are no longer sufficient for identifying the right contacts in ABM strategies. They often miss key stakeholders and fail to provide the context needed for ef...
LPG Strategy
Article

How LeadGenius Tagging Transforms ABM Playbooks and Pipeline Strategies

LeadGenius revolutionizes ABM and pipeline strategies by using advanced tagging to uncover deeper insights, identify more contacts, and deliver higher-quality data compared to trad...