Resources & Insights

LinkedIn has taken down the business pages of Apollo.io and Seamless.ai in a major crackdown on data scraping—raising questions about who’s next and what this means for the future of B2B data.

Many companies experience buyer's remorse with 6Sense as its intent data often fails to deliver reliable, high-ROI sales opportunities.

Inheriting a subpar CRM system often leads to fragmented data due to siloed efforts; rather than attempting to salvage flawed data, conducting a regression analysis on past successes and rebuilding the system from scratch can offer a more robust solution.

Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaboration, and ensure data integrity across different market tiers.

Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overflow, and Kaggle, and enabling hyper-personalized engagement based on real-world coding activity.

AI is killing email marketing and Live in Person Events are so Back.

Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive better ROI from roadshow events.

Tagging is the next evolution of B2B sales intelligence, moving beyond static job titles to identify real decision-makers and influencers based on expertise, engagement, and industry signals.

Selling to franchise networks presents a massive opportunity for multi-location deals but also significant challenges in data fragmentation and entity resolution, requiring AI-powered tools to accurately map ownership groups, prioritize high-value accounts, and streamline sales efforts for scalable revenue growth.

The shift from activity-driven to focus-driven sales KPIs emphasizes quality over quantity, prioritizing intentional, outcome-oriented work to drive better results and improve both efficiency and the buyer experience.