Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Bridging the Gap in SLED Contact Data

Why are government contacts so difficult to find and what tools exists to build data on the public sector
LPG Strategy
Article

Revolutionizing SDR Efficiency: The Impact of AI and Centralized Data Gathering

This article discusses SDRs role in sales strategy, inefficiencies in the research process & centralized data gathering to boost productivity & lead generation.
LPG Strategy

LeadGenius Achieves Microsoft SSPA Compliance: A Milestone in Security and Privacy Excellence

LeadGenius is now Microsoft SSPA compliant, underscoring commitment to top data protection standards. Your trusted partner for global & vertical-specific needs.
LPG Strategy
Guide

Calculating ROI on your Data Spend

Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.
LPG Strategy

The Problem with SMBs: Navigating the Complex Landscape to Uncover Hidden Gems

SMBs pose challenges for marketers and sales professionals due to price sensitivity, online presence, higher churn rates, making it difficult to engage & retain
LPG Strategy

The Rise of Salesforce and what comes next

Establishing SDR teams & cold email campaigns, known as Predictable Revenue 1.0, were pivotal in Salesforce's rise. AI & Account-Based Marketing are now central
LPG Strategy
Guide

7 Critical Factors in Evaluating a Data Provider

Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits
LPG Strategy
Guide

Call Coaching and AI Tools: Elevating Sales Teams Beyond the Basics

Let's walk through the current state of call coaching and how AI is playing a important role in improving the feedback loop.
LPG Strategy
Article

Autopsy of a Unicorn: How Hopin Could Have Used a Custom Data Strategy to Avoid Catastrophe

Learn how Hopin can use custom data strategies, including intent data & strategic partnerships, to enhance its position & success in the virtual event industry.
LPG Strategy

The Death of Bant

In this article we explore why BANT is no longer a viable qualification methodology and what is takings its place.