Resources & Insights

Salesforce's rebranding of Pardot to Marketing Cloud Account Engagement blurs platform distinctions, complicating decisions and leading to suboptimal investment

Celebrating the top 1000 small and medium-sized businesses (SMBs) that have shown remarkable innovation, resilience, and growth in their respective fields.

Major acquisitions are reshaping the revtech landscape. Discover the latest trends, and future predictions in revenue technology. What is next for the industry?

The article outlines the shift from traditional marketing and sales to RevOps, enhancing the buyer's journey with bespoke data for complete customer experience.

If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo

Shifting focus from Total Addressable Market to market segmentation helps startups better serve customer needs, aligning with evolving markets for true success.

Explore B2B sales strategy in Culinary Secrets for a Robust Sales Strategy, tackling data decay. Learn how audits, validation tools & ownership boost CRM leads.

How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.

In this piece we explore some helpful tips to crafting user personas and why it matters when building revenue.

Analyzing advertising data uncovers SMBs' digital footprints and preferences, guiding targeted DM outreach & social selling strategies across optimal platforms.