Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

LinkedIn Has a Bot Problem — And It’s Killing the Golden Goose

LinkedIn is facing a credibility crisis as bots, fake accounts, and automated outreach overwhelm users with noise, eroding trust and diminishing the platform’s value for legitimate...
LPG Strategy
Article

Signal-Based Selling: How AI is Rewiring Outbound and ABM for Revenue Teams

AI-powered signal-based selling is transforming outbound and ABM by enabling revenue teams to prioritize and personalize outreach in real time based on high-intent behavioral, prod...
LPG Strategy
Article

The Old Way Won’t Work Anymore: Why Selling to Engineers Demands a Different Kind of Data

Traditional ABM tactics fail with technical audiences; to win developer mindshare today, companies need real-time, contact-level technographics that map skills, contributions, and ...
LPG Strategy
Guide

The AI Startup Stack: What Skills Your Engineering Team Actually Needs to Win

To build a successful AI startup, you need a cross-functional engineering team with deep expertise in LLMs, scalable infrastructure, real-time UX, data pipelines, and prompt orches...
LPG Strategy
Article

Bespoke Contact Curation for Maximum Coverage, Accuracy, and Actionability

High-performing GTM teams are ditching static data providers and turning to LeadGenius for real-time, curated contact intelligence—fueling global ABM campaigns, improving personali...
LPG Strategy
Article

The Death of the Job Title: Why Tagging Is the Future of ABM Contact Targeting

Tagging contacts based on responsibilities, technologies, and account signals outperforms traditional job titles by expanding reach, improving personalization, and mapping the full...
LPG Strategy

How Snowflake Added $900M in ARR by Turning ABM into a Machine (And How You Can, Too)

Snowflake’s $900M outbound-driven ARR surge in 2024 reveals the power of signal-based GTM strategies—where dynamic lead scoring, unified teams, and AI-assisted personalization driv...
LPG Strategy

The Empire Cracks: Why Google and Meta Are Losing Their Grip — And What That Means for Marketers

As antitrust rulings, AI disruption, and shifting user behavior erode the dominance of Google and Meta, marketers must pivot toward decentralized discovery, channel diversification...
LPG Strategy
Article

Cold email isn’t dead. But the way we’ve been using it should be.

Cold email isn’t dead, but in a world of smarter buyers and stricter filters, success now demands hyper-targeted signals, clean data, and messaging that earns attention—not automat...
LPG Strategy
Article

The Quiet Revolution: How AI Is Finally Opening the SMB Market for Financial Services

AI and large language models are transforming how financial institutions engage with the SMB market by surfacing real-time business signals that reveal growth, risk, and opportunit...