Resources & Insights

This article compares Salesloft, Apollo, Groove by Clari, and Outreach based on price, integrations, ease of use, dialer functionality, and customer service, highlighting each platform's strengths and ideal use cases.

As email and cold calling lose their effectiveness in today’s AI-fueled, over-saturated marketing world, direct mail has made a surprising and powerful comeback. By combining personalized offers, verified home addresses, and timely outreach signals, companies are seeing impressive results and better engagement from this revitalized channel.

LeadGenius outperformed Clay in converting personal emails to work emails, achieving a 28.41% match rate compared to Clay's 12.16%, while also providing enriched data that improved lead routing, engagement, and sales outcomes.

Traditional industry classifications and LinkedIn categories are too broad and inconsistent for effective B2B sales and marketing segmentation, leading to poor territory definitions, inefficient lead routing, and irrelevant marketing campaigns, but businesses can overcome these challenges by leveraging custom, dynamic data solutions for more precise targeting and better outcomes.

In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the correct contacts within those segments.

Customer contracts go through all kinds of stages and developments. Learn how to track contracts and drastically improve lead lifecycles.

What is Linkedin Sales Insights and why are they discontinuing it?

Discover how hidden costs lurking beneath the surface of your data provider's contract can sink your budget, and learn how to avoid costly mistakes by tracking the true cost of ownership.

In the piece we examine the hidden cost of ownership of Zoominfo based on data pulled from a mutual customer who has evaluated 10's of thousands of records side by side to provide a never before seen picture of the real cost of data.

How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with data inaccuracies—such as the need for extensive post-processing, deduplication, and corrections—quickly add up, making it a more expensive choice in the long run.