Resources & Insights

What is transaction data and why is it so damn valuable when selecting a named account list in the SMB market tier.

What mistakes do teams make when deciding on outbound messaging and who is responsible.

‍Unlocking the Power of Transaction Data with World-Class Entity Resolution and Bespoke Contact Data

Entity Resolution is a crucial process for consolidating data from diverse sources to create unified views of entities, enhancing data quality, personalized marketing, operational efficiency, and informed decision-making, especially for targeting small businesses, e-commerce platforms, and franchise operations.

The SaaS industry in 2024 is driven by AI integration, vertical solutions, heightened focus on security, evolving subscription models, and a shift towards SMBs.

Following Salesforce's first quarterly earnings miss since 2006, we explore shifts in the SaaS industry, and why big corporations are targeting smaller markets.

Are we seeing the end of the "growth at all costs" model within the SaaS world?

Want to make sure you select the right B2B data partner for your growth goals and desired outcomes? Follow this 10 step guide to vendor selection.

Are we looking at the end of the predictable revenue era in cold outbound? Delve into the future of sales outreach as cold outbound faces an existential moment.

This article provides a detailed overview of the challenges & solutions in identifying VARs & channel partners, addressing sales, rev ops & marketing audiences.