Resources & Insights

Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully co...

The classic tradeoff of good, fast and cheap has plagued marketing and data dependent teams for decades. Finally we have a solution to this age old data quagmire.

This article explores common mistakes made by GTM teams in the modern era of signal selling and account segmentation, highlighting the importance of real-time data, precise targeti...

Learn how lead enrichment improves prospect quality and supports lead generation, demand generation, and personalized campaigns.

Leveraging data signals like new hires, funding events, and product launches allows sales teams to tailor their approach for selling sophisticated solutions, ensuring their outreac...

Prebuilt databases like ZoomInfo and Apollo struggle with outdated, generalized data models that lack the industry-specific, agile, and personalized insights necessary for modern s...

Selling to higher ed can be tricky. What the the best tricks to hitting quota in this public sector industry.

How a sales rep tool a successful pilot and threw a deal down the drain.

The increasing rivalry between Salesforce and HubSpot is now reflected in their overlapping user conferences, with both companies battling for attention and dominance in the CRM an...

ZoomInfo's fall from dominance stems from outdated static data models, aggressive renewal tactics, and rising competition from real-time, customized data providers like LeadGenius ...