Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
All Resources
Showing item
1
-
1
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
LPG Strategy
Guide

Needle in a Haystack: Building Custom Data Sets for Targeting SMBs

This article explores how LeadGenius creates custom data sets to help logistics companies target smaller e-commerce businesses handling 50 to 500 orders per month, a task requiring precision akin to finding a needle in a haystack.
LPG Strategy
Article

Beyond the Static: How Real-Time Data is Disrupting the Sales Intelligence Status Quo

The future of sales intelligence lies in embracing real-time, curated data tailored to specific needs, moving away from static prebuilt databases that lack nuance and personalization.
LPG Strategy
Article

Unlocking Growth with Industry-Specific TAM Analysis and Micro-Segmentation

Industry-specific TAM analysis and micro-segmentation are essential for SaaS companies to effectively target niche markets, optimize territory planning, and scale their teams, as demonstrated by Square's success in expanding their sales team and market reach with LeadGenius's bespoke data solutions.
LPG Strategy
Article

The Untapped Goldmine: Why SaaS Companies Should Focus on SMBs

Why are large SaaS firms pivoting to target SMBs? The story can be found in the growth numbers and industry breakdown.
LPG Strategy
Article

The Challenge of Finding Contact Data and Market Intelligence on SMBs

This article explores the significant challenges marketing and sales teams face in obtaining accurate and comprehensive contact data and market intelligence on Small and Medium-sized Businesses (SMBs), such as data fragmentation and limited digital footprints. It also offers strategic solutions like custom data services, partnerships, and advanced analytics to overcome these obstacles and effectively target the SMB market.
LPG Strategy
Guide

Understanding Different Types of Data: First-Party, Second-Party, Third-Party, and Zero-Party Data

Corporations can enhance marketing and sales strategies by leveraging first-party data (directly collected and highly reliable), second-party data (acquired from trusted partners and often higher quality), third-party data (aggregated from various sources for broader reach but less accurate), and zero-party data (intentionally shared by customers, providing precise and compliant personalization opportunities).
LPG Strategy
Article

Celebrating HubSpot's 18th Birthday: The CRM Titan on the Rise

As Hubspot becomes and Adult, we look back on the 18 years that formed this emerging Titan in the Revenue space and what's ahead.
LPG Strategy
Article

Small and Mighty: How SMBs Have Become the Real Breadwinners in Today's Economy

LeadGenius empowers SMB-focused companies like Square, Thumbtack, DoorDash, and Indeed by providing precise and actionable data on contact information, growth trajectories, technographics, and locations, enabling them to identify and engage with potential partners and clients more effectively.
LPG Strategy
Article

Sales Metrics to live by

Sales KPIs to to live by and how tracking them will save your bacon.
LPG Strategy
Guide

How to build an ICP

How to build an ICP using modern data tools and statistical analysis