Resources & Insights

Traditional industry codes and job titles are obsolete in today’s hyper-personalized B2B marketing landscape, and true success now hinges on precision segmentation through bespoke ...

Customer Success teams are an untapped goldmine for revenue growth, yet they are often overlooked when it comes to data tooling. By equipping these teams with tools like LeadGenius...

Square has quietly emerged as one of the most impactful unofficial incubators of the last 15 years, fostering a culture of innovation, empowering entrepreneurs, and giving rise to ...

Building an effective Target Account List (TAL) is critical for aligning sales, marketing, and operations to drive growth and precision in 2025. By leveraging advanced tools like L...

The return-to-office (RTO) movement is reshaping the economy, shaking up hiring trends, and reviving industries that thrive on in-person work, like catering, office security, and d...

Traditional industry classifications are outdated and fail to capture the nuances that truly matter for sales and marketing teams. The future of targeting lies in understanding a c...

Why databases in a traditional sense are going the way of the dodo bird.

AWS re:Invent is more than a tech event; it’s a high-stakes investment in visibility, pipeline, and prestige. We break down the economics from a first class vendor who pulls out al...

How do we level up our data practices to maximize ROI from Events and Conferences.

Tired of poor ROI from events and conference list.... Try adding this signals to your playbook.