Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy

Moving Up Market: Mastering the Transition from Mid-Market to Enterprise Sales

Transitioning from mid-market to enterprise sales involves adopting an approach that includes patience, focus on key industries & leveraging internal resources.
LPG Strategy
Guide

Perfecting the Recipe for Success: The Sales Playbook as the Secret Sauce of Scaling

This article likens a developed sales playbook to the secret rub of a barbecue restaurant, emphasizing its crucial role in seasoning a company's sales strategy.
LPG Strategy

Maximizing Champion Monitoring for Effective Sales Strategies

In B2B sales, champion building carries several myths that impact the effectiveness of sales strategy. This blog dispels these myths and offer practical advice.
LPG Strategy
Guide

Opportunity Attribution: a how to guide

The power of opportunity attribution: Step-by-step guide on Precision Data Platform by LeadGenius. Optimize sales and marketing efforts with actionable insights
LPG Strategy
Guide

Navigating the Complex World of Social Scraping: Strategies and Tools for Enhanced Data Intelligence

Social data provides important intent signals and clues for marketing and sales outreach. But how do you scrap and maintain those records in a CRM?
LPG Strategy
Guide

The Ultimate Guide to Hiring Fractional Salesforce Consultants for Your Revenue Ops

Salesforce infrastructure and Revenue Operations, businesses often find themselves in need of specialized talent.
LPG Strategy
Article

The Intricacies of SMB Data Hygiene

We explore the growing Intricacies of Data Hygiene best practices when maintaining SMB data in a CRM or MAS.
LPG Strategy
Article

Data Hygiene: The Backbone of Effective Marketing in the Age of Email Restrictions

The article elaborate importance of maintaining data hygiene in CRM & MAS systems, job mobility, data management, marketing efforts, and email spam restrictions
LPG Strategy
Article

Where does 6Sense help or hurt?

6Sense and other intent data providers face churn issues due to high costs & limited regional applicability. Understanding limitations helps mitigate challenges
LPG Strategy
Article

AI LLM’s: The X-Factor Innovation Unlocking the SMB Market for the Financial Services Sector

AI, LLMs and ML are revolutionizing how financial & insurance sectors engage with SMB market, enhance lead-to-customer conversion & secure competitive advantage