Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Autopsy of a Unicorn: How Hopin Could Have Used a Custom Data Strategy to Avoid Catastrophe

Learn how Hopin can use custom data strategies, including intent data & strategic partnerships, to enhance its position & success in the virtual event industry.
LPG Strategy

The Death of Bant

In this article we explore why BANT is no longer a viable qualification methodology and what is takings its place.
LPG Strategy
Article

Unpacking Zoominfo's Most Recent Court Ruling and the Downstream Impacts

ZoomInfo case is a watershed moment in data privacy dialogue. Intersection of data innovation, & privacy will remain a battleground, with regulations like CCPA.
LPG Strategy
Article

Target America's Booming SMBs: A Roadmap for Enhanced Sales Strategies

Targeting American SMB? Data is key. Headcount insights insights highlight ripe companies for outreach. AI & LLMs enable precise strategies for growth prospects
LPG Strategy

Data Madness 2024: The Ultimate B2B Data Provider Showdown

We analyze the #1 seeds, Cinderellas, and Potential Upsets in the data space in a March Madness themed article.
LPG Strategy

How Data Is Being Used To Go Small & Niche Right Now

The Sales Evangelist Podcast's Host, Donald Kelly, chats with Derek Rahn about current sales data trends & need for sellers to niche down within their industry.
LPG Strategy
Article

Unlocking SMB Potential: AI and LLMs Transform SaaS Sales and Marketing Strategies

AI, LLMs & ML are revolutionizing how SaaS companies identify and engage high-value SMB prospects, transforming their approach in the vast and varied SMB market
LPG Strategy
Guide

The Ultimate Guide to Social Selling on LinkedIn in 2024

Discover powerful tips and strategies for effective social selling. Learn how to accelerate your sales and engagement using proven techniques and expert advice.
LPG Strategy
Guide

A 5-Step Guide to Achieving Sales and Marketing Alignment

Learn how to align your sales & marketing teams for better results, increased efficiency, and happier customers with our expert guidance & practical strategies.
LPG Strategy
Article

The Strategic Pivot from Enterprise to SMB in the Tech World

Why are Enterprise teams at Google and other tech giants being culled in favor of SMB initiatives? Explore strategic pivot from enterprise to SMB in tech world.