Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Guide

The Ultimate Guide to Global Data Compliance

LeadGenius' guide covers data privacy regulations, compliance frameworks, audits, training & tech safeguards to enhance global strategies & build consumer trust
LPG Strategy
Article

Why is the SDR position facing an existential crisis?

Is the Sales Development Representative on the path to extinction or is there a revolution coming to save this once critical role.
LPG Strategy
Guide

Rethinking Data Hygiene: A Step-by-Step Approach for Revenue Leaders

Prioritize Account Qualified Leads AQLs, maintain data hygiene for operational efficiency, avoid data overload, and enhance decision-making in sales & marketing
LPG Strategy
Article

The Problem with eCommerce Businesses

E-commerce sales and marketing face unique challenges, requiring deeper understanding, improved data gathering, and analysis to engage in the dynamic landscape.
LPG Strategy
Article

What is Salesforce doing with Pardot?

Salesforce's rebranding of Pardot to Marketing Cloud Account Engagement blurs platform distinctions, complicating decisions and leading to suboptimal investment
LPG Strategy
Article

The Top 1000 SMB Companies in Spring 2024 | LeadGenius

Celebrating the top 1000 small and medium-sized businesses (SMBs) that have shown remarkable innovation, resilience, and growth in their respective fields.
LPG Strategy
Article

Revenue Tech Consolidation: Where do we go from Here?

Major acquisitions are reshaping the revtech landscape. Discover the latest trends, and future predictions in revenue technology. What is next for the industry?
LPG Strategy
Article

The Critical Evolution from Marketing Silos to Revenue Operations

The article outlines the shift from traditional marketing and sales to RevOps, enhancing the buyer's journey with bespoke data for complete customer experience.
LPG Strategy
Article

Zoominfo Alternative

If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo
LPG Strategy
Article

Forget TAM, Focus on Market Segmentation: A Shift in Startup Strategy

Shifting focus from Total Addressable Market to market segmentation helps startups better serve customer needs, aligning with evolving markets for true success.