Best AI Email Marketing Tools to Automate Email in 2024

Email Marketing
Artificial Intelligence (AI)
Marketing Operations
May 17, 2024


For each business, digital marketing plays a vital role, and AI is a critical player when it comes to email marketing. AI-powered tools not only simplify processes but also add a personal touch to engagement. 

Due to this, they have become crucial for marketers looking to boost efficiency and effectiveness. These tools utilize AI for data analysis to predict user behavior and functionality automation, which makes these email campaigns more precise and much more influential.

  • Enhanced Personalization: AI technologies analyze the information faster than humans and group each customer’s specific interests together, ultimately creating emails that are more detailed and enticing to read.
  • Improved Efficiency: AI automates routine tasks, speeding up the deployment of campaigns, and at the same time, it decreases the chance of errors made by humans, which in turn increases marketing effectiveness.
  • Better ROI: AI improves email campaigns by optimizing open rate and conversion, thus helping to get a better return on investment for email marketing.

AI Email Marketing Tools to Leverage Email Automation

Now that we are well-versed in the needs and usefulness of AI in email marketing, let us also review the tools you can use to capture a larger market. There are more than 57% of organizations are implementing AI for еmail marketing and sales to forecast and have noticed significant improvements.

1. HubSpot Email Marketing

HubSpot provides a powerful email marketing toolkit that seamlessly integrates into its CRM. This permits the personalization of content to be done at scale. The tool applies AI to maximize the success of email delivery times and sort the recipients properly.

It’s special features are :

  • A/B Testing: This factor provides a possibility for marketers to conduct A/B testing on different elements of their email campaigns with the purpose of deciding what will attract the greatest number of readers.
  • Smart Send Times: AI decides when the emails should be sent. The system is utilized as an open rate history tracker of all sent emails for the purpose of increasing the chances of reaching a consumer’s inbox and being opened.
  • CRM Integration: It can send advanced-level customized messages with HubSpot sales system history.

2. Moosend

Moosend is an economical and multi-featured email marketing platform, especially perfect for small to medium-sized businesses. It relies on AI to automate flows and provide predictive analytics to improve campaign performance.

It’s special features are :

  • Automation Workflows: Marketers can make customized and action-oriented emails quickly just by setting up certain criteria. Those emails are then automatically sent to individuals based on particular actions they perform.
  • Real-Time Analytics: With this tool, marketers can monitor their campaigns` performance in real time, leading to a prompt adjustment for better results.
  • AI-Driven Recommendations: Moosend utilizes the previous campaign performance to propose some amendments for the new campaign’s improvement.

3. ActiveCampaign

ActiveCampaign stands out with automatic learning features that ease the process of making, dividing, and grouping mailing lists, automating marketing workflows, and feeding the best content to subscribers by predicting the most suitable sending times.

It’s special features are :

  • Advanced Segmentation: AI personalizes email databases and targets particular groups of users based on their actions and behaviors, which in turn improves the whole message’s efficiency.
  • Predictive Sending: AI uses data to determine the best time of the day to send emails so as to increase user interaction.
  • Site and Event Tracking: This functionality devises the mail based upon the recipient's experience with the website and other previously attended events and therefore these messages are even more personal.

4. Sendinblue

With the help of the AI algorithms of Sendinblue, managing large emails and performing campaign optimization by the machine learning models that analyze users' open and interaction patterns becomes easy. It's great for companies that want to develop more robust email marketing strategies.

It’s special features are :

  • Transactional Emails: These are automatically sent emails following specific actions, such as purchases or account registrations, of the user.
  • AI-Powered Reporting: Sendinblue displays analytical data and helps to draw a picture of a campaign's effectiveness so that marketers are able to view the implications of their activities.
  • Contact Segmentation: It saves manual segmentation of contacts based on their activities; it further results in delivering high-performance and private email messages.

5. Mailchimp

As an AI-empowered email marketing platform, Mailchimp is considered one of the best in this realm. It utilizes artificial intelligence mechanisms to enhance the effectiveness of campaigns and personalized customer communications and gives predictive insights into customer behavior and activity trends in the near future.

It’s special features are :

  • Content Optimizer: The AI of Mailchimp provides suggestions that result in improvements to  the content of messages that, in turn, help to achieve higher engagement with the consumer through better communication strategies.
  • Customer Lifetime Value Predictions: AI predicts what will please individuals in the future. With such information, people in sales and marketing can segment and target their prospective clients better.
  • A/B Testing Automation: Mailchimp AI does this by testing different versions automatically, which in turn report the most effective ways to engage a client.

6. Omnisend

Omnisend uses AI to automate highly sophisticated marketing that is not just email-based but instead crosses platforms including SMS, push notifications, and many others. Such a tool is a perfect solution for e-commerce businesses that would like to automate the channel of their marketing.

It’s special features are :

  • Cross-Channel Profiling: Omnisend develops unified customer profiles by merging the data collected across email, SMS, and other platforms, discovering customer behaviors dynamically.
  • Campaign Booster: This AI functionality automatically sends emails to recipients who missed opening their emails initially. It also selects the best possible time of day to increase the probability of email opening.
  • Segmentation and Personalization: With the help of AI applications, Omnisend can send highly customized messages based on thorough customer profile and behavior data, resulting in increased efficiency in marketing emails.

7. Autopilot

Autopilot’s marketing software is committed to implementing AI-powered solutions to businesses for email marketing, lead generation, and customer journey mapping. It provides a visual technique for creating automated marketing workflow procedures.

It’s special features are :

  • Visual Journey Builder: The autopilot allows marketers to visually design, conceptualize, and automate the entire customer journey. This makes it easy to master complex marketing strategies.
  • Multi-Channel Marketing: The tool carries an integration with SMS as well as in-app messages. This aids  the campaign in producing a cohesive effect that connects  with customers through various platforms.
  • Lead Scoring: The autopilot using AI scores leads based on their level of engagement. This allows marketers to save time and focus on high-quality prospects, which results in high conversions.

Making the Right Selection of an AI-based Email Marketing Tool

When selecting an AI email marketing tool that suits your specific business requirements, the size of your customer data and your marketing objectives are the key factors to consider. 

Whether you are looking for cutting-edge technology that will take care of your advanced segmentation needs, cross-channel marketing plans, or simply automate campaign creation, there is a suitable AI tool for that purpose. 

Leveraging the advantages of AI, companies cannot only save time and costs but also create content that resonates with their audience, contributing to better receiver engagement and conversions in 2024.

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