Resources & Insights

How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with data inaccuracies—such as the need for extensive post-processing, deduplication, and corrections—quickly add up, making it a more expensive choice in the long run.

The shift from static databases like ZoomInfo and Apollo to real-time, custom data solutions is essential for modern revenue teams to stay competitive and build sustainable growth engines in an increasingly dynamic market.

LeadGenius has launched new updates that enhance contact criteria processing, real-time verification, and status tracking, delivering faster and more accurate data to help teams identify high-impact leads efficiently.

The article discusses the transformation of the data industry, where traditional providers like Zoominfo and Apollo.io are being outpaced by dynamic solutions such as LeadGenius and Clay, which offer flexible, on-demand data similar to how Netflix and YouTube revolutionized media consumption. This shift towards configurable data solutions brings significant benefits in control, flexibility, and efficiency, despite challenges in data standardization and the need for specialized expertise, ultimately heralding a new era of data operations driven by AI and innovative tools.

In 2024, several SaaS companies, including Perplexity AI, Sakana AI, and Clay.com, secured significant funding, showcasing the sector's robust growth and innovation. The article also highlights how Product-Led Growth (PLG) strategies, such as offering freemium models and allowing personal email sign-ups, effectively drive user acquisition, build customer confidence, and scale revenue, with companies like Slack, Canva, and Miro exemplifying these successes.

Why did Google backtrack on eliminating cookies, and what does it mean for the marketing world?

Successful SMB-focused teams thrive by using scrappy tactics like social DMs, generic emails, mobile phone numbers, and home addresses to contact prospects and build robust pipelines despite the challenges of fragmented and limited data.

Google's decision to retain third-party cookies while introducing new user choice options in Chrome significantly impacts digital marketing by maintaining the status quo for personalized advertising, emphasizing the need for first-party data, and ensuring continued adaptation to privacy concerns and evolving regulations.

Follow this step by step guide to building more pipeline from forgotten personal emails form submissions.

While Clay has achieved a $500 million valuation and is celebrated for its potential, its complexity makes it nearly impossible for the average user to master without specialized skills or the aid of costly agencies, leaving many unable to fully leverage its capabilities.