Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy

Stop Flooding Your Sales Team, Control the Flow with Quality Leads

Exploring stop flooding your sales team, control the flow with quality leads. Recent storms in Northern California sparks thoughts on flood prevention at work..
LPG Strategy

The Problem With Scale: Inbound vs. Outbound Marketing

Exploring the problem with scale: inbound vs. Outbound marketing. B2B growth demands a balanced strategy, integrating inbound & outbound tactics for scalability
LPG Strategy
Guide

Simple LinkedIn Targeting Within Your Reach

Exploring Simple LinkedIn Targeting Within Your Reach. Find ideal customers in your network & build high-performing email campaigns using LinkedIn data formula.
LPG Strategy
Article

Not All Intent is Intentional

Exploring Not All Intent is Intentional. The evolution from 'predictive analytics' to 'intent' in B2B marketing has matured, to avoid buying a black box. Learn!
LPG Strategy
Article

Lead Monitoring: Uncover High Value Leads from Your Existing Data

Exploring lead monitoring: uncover high value leads from your existing data. Before buying more data, and consider reigniting conversations with untapped leads.
LPG Strategy

Evolution of B2B Data and Why Marketers Need Personalized Data

Evolution of b2b data and why marketers need personalized data. B2B data evolution is marked by personalized insights. analog to automated marketing strategies.
LPG Strategy

Deploy Winning Game Plan Data Coaches, Playbooks, Data Plays

Exploring deploy winning game plan data coaches, playbooks, data plays. Super Bowl showcased defensive talent, Belichick's coaching clinic & McVay's innovation.
LPG Strategy
Article

DiscoverOrg and ZoomInfo: Industry Thoughts from Two Data Wonks

Exploring discoverorg and zoominfo: industry thoughts from two data wonks. Prayag Narula and Mark Godley, our vocal leaders, share unfiltered opinions. insights
LPG Strategy

Have You Turned Your Sales Team Into Data Janitors?

Exploring have you turned your sales team into data janitors? Investing in sales enablement tech is common. LeadGenius emphasizes quality data, and boosting ROI
LPG Strategy
Article

Data Is the Force Multiplier of Your ABM Strategy

Exploring data is the force multiplier of your ABM strategy. Just as military operations rely on key intel, ABM strategies need quality, actionable data success